Beer Wars is now available for the masses of North America. In Canada, the film is available to rent On Demand through Digital Cable and Satellite providers Rogers Cable, Cogeco, Videotron, Sasktel and Shaw as of February 1st, 2010. A documentary of David versus Goliath, except this time David's got a lot of friends, and the use of social networking such as blogs, facebook, twitter, etc to keep everyone updated on every stone thrown at the widow of the big bully breweries.
We are leaping into a new decade with guts, glory, and more technology than any of us could ever know what to do with (iPad, anyone?). Suddenly the little guys are using these resources in a creative way to gain some ground and influence the mainstream masses. This movie created some stir when it was first being screened, though these people were generally beer geeks. Now, this is going to be put in front of the faces of those who should see it.
The Beer Wars website posted the question "What do you think this launch means for craft beer?"
I think this launch is going to really stimulate the market. I see Canada really stepping up the game and playing against the grain of the "safe" market. It's a reminder that we are smarter than corporations think we are. We have the resources, we have the talented brewers, so why are we "10 years behind" the American craft beer industry? I see this launch as motivation for Canadian brewers and Canadian drinkers to experiment, try something different and start paving the way for a world of better craft beer.
Personally, I hope this movie translates well for the Canadian audience. It's not to continuously compare ourselves to the U.S. However, why not close the gap and use our resources well.
What could this mean for craft beer, and Canadian craft beer specifically?
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