Hipsters and The Market

Now, I know most my music going friends are not too picky about the beer they pick up, they just want something that tastes familiar, is marketed (if at all) lower than the major brand "lite" varieties (and get's "the job done"). Though, get this...when you pay more almost a dollar more for a 344ml bottle of beer for the same generic (corn filled) beer on tap poured into a pint glass. Short pour argument aside you you which is the better deal (a gin and tonic!).

When there is no menu or price list, is it up to the bar tender to inform the customer of the price difference or that there is a "promotion" on said beer?

Is it trendier to drink out of a bottle? Does it matter that people see what you are drinking?

Maybe the "hipsters" have spoiled it for the rest of us... bless their souls for buying up everything and anything that is retro. But, leave the PBR and 50 for Dad after he finished mowing the lawn and don't charge someone 200% mark up on it without good serive, thank you very much. Oh, and if you some how get away with this don't expect a tip when you short pour (even if it is the most generous thing a bar tender can do) and give me attitude about what they are allowed to do and even complain if tips are not large enough for their wallet.

Someone needs to really pour their hearts out for the craft beer market and throw it into these bars where hipsters and music lovers go. We all know the push for local, craft, and bold (not over-powering) for everything else in the market. The age group between 19 - 25 is a market that can think for themselves, they are educated in everything else, why does beer fall so far behind for most people? Why would people rather support the local coffee shop, their local cafe, restaurant, etc but not a local beer?

Why, people, why?

Will it take a huge marketing campaign or just the "coolest" looking guy on the block going to the pub and asking for something fresh, local, of quality, flavourful, in a nice clean glass, and served with a smile before it takes off in Canada?